BrandZ全球品牌价值新榜出炉中国区腾讯领跑

2014-05-23 11:30:51 来源：互联网作者：未知编辑：艾兰海赛德　浏览：loading

　　大家都听过“世界500强排名”，它一般指的是美国《财富》杂志每年评选的“全球最大五百家公司”，主要以营收为依据，重视企业规模。此外《福布斯》和《商业周刊》也有类似榜单，加入了公司利润、总资产和市值等其他参考数据。那么你听说过“世界最有价值的品牌排名”吗？它是国际品牌调研机构明略行(Millward Brown)的研究项目，以品牌价值、贡献和前景为指标的企业排名，也叫做“BrandZ品牌价值百强榜”。

　　最近，“2014年度BrandZ品牌价值百强榜”榜单已经出炉，Google(谷歌)以40%的年同比增长率和1590亿美元的品牌价值登顶，成为全球最具价值的品牌。谷歌今年主推了一系列如Google Glass、无人驾驶汽车、模块化手机等创新技术，安卓系统也越来越完善，成为最有价值的品牌并不意外。而稳坐榜首3年之久的Apple(苹果)这次走下神坛，屈居第二。自从乔帮主离去之后，苹果创新进度缓慢不尽人意，希望能在接下来的WWDC或iPhone上有所突破。紧随其后的是IBM、微软、麦当劳、可口可乐、VISA、at&t、万宝路、亚马逊等。

　　而在中国企业中，腾讯增速最快，以540亿美元的品牌价值上升到第14位，超越中国移动，成为亚洲最具价值品牌。腾讯的上升速度一直很快，通过不断的收购和强强联合，在即时通讯、游戏等业务方面占据绝对优势。其他上榜的中国企业还包括15位的中国移动、17位的工商银行、25位的百度等。

　　当然，任何企业排名都只是一个参考，和产品好坏没有必然联系。厂商们只有不断推出消费者认同的好产品，才会获得最重要的认同。下面是完整的前100名企业列表，你认识几个呢？

品牌价值排名前100名：

排名	品牌	价值	升降
#1	Google	$158,843M	40%
#2	Apple	$147,880M	-20%
#3	IBM	$107,541M	-4%
#4	Microsoft	$90,185M	29%
#5	McDonald's	$85,706M	-5%
#6	Coca-Cola	$80,683M	3%
#7	Visa	$79,197M	41%
#8	AT&T	$77,883M	3%
#9	Marlboro	$67,341M	-3%
#10	Amazon	$64,255M	41%
#11	Verizon	$63,460M	20%
#12	GE	$56,685M	2%
#13	Wells Fargo	$54,262M	14%
#14	Tencent	$53,615M	97%
#15	China Mobile	$49,899M	-10%
#16	UPS	$47,738M	12%
#17	ICBC	$42,101M	2%
#18	Mastercard	$39,497M	42%
#19	SAP	$36,390M	6%
#20	Vodafone	$36,277M	-9%
#21	Facebook	$35,740M	68%
#22	Walmart	$35,325M	-2%
#23	Disney	$34,538M	44%
#24	American Express	$34,430M	46%
#25	Baidu	$29,768M	46%
#26	Toyota	$29,598M	21%
#27	Deutsche Telekom	$28,756M	20%
#28	HSBC	$27,051M	13%
#29	Samsung	$25,892M	21%
#30	Louis Vuitton	$25,873M	14%
#31	Starbucks	$25,779M	44%
#32	BMW	$25,730M	7%
#33	China Construction Bank	$25,008M	-7%
#34	Nike	$24,579M	55%
#35	Budweiser	$24,414M	20%
#36	L'Or	$23,356M	30%
#37	Zara	$23,140M	15%
#38	RBC	$22,620M	13%
#39	Pampers	$22,598M	10%
#40	The Home Depot	$22,165M	20%
#41	Herm	$21,844M	14%
#42	Mercedes-Benz	$21,535M	20%
#43	Subway	$21,020M	26%
#44	Commonwealth Bank of Australia	$21,001M	18%
#45	Oracle	$20,913M	4%
#46	Movistar	$20,809M	56%
#47	TD	$19,950M	12%
#48	ExxonMobil	$19,745M	3%
#49	HP	$19,469M	19%
#50	Ikea	$19,367M	61%
#51	ANZ	$19,072M	15%
#52	Gillette	$19,025M	7%
#53	Shell	$19,005M	8%
#54	Agricultural Bank of China	$18,235M	-9%
#55	Accenture	$18,105M	10%
#56	Colgate	$17,668M	2%
#57	Citi	$17,341M	30%
#58	FedEx	$17,002M	24%
#59	Siemens	$16,800M	36%
#60	Gucci	$16,131M	27%
#61	eBay	$15,587M	-12%
#62	Orange	$15,580M	13%
#63	H&M	$15,557M	22%
#64	BT	$15,367M	61%
#65	US Bank	$14,926M	9%
#66	Tesco	$14,842M	-9%
#67	Sinopec	$14,269M	9%
#68	Bank of China	$14,177M	0%
#69	Yahoo!	$14,174M	44%
#70	Honda	$14,085M	14%
#71	Twitter	$13,837M	0%
#72	Cisco	$13,710M	16%
#73	DHL	$13,687M	53%
#74	BP	$12,871M	12%
#75	Sberbank	$12,637M	0%
#76	Petrochina	$12,413M	-7%
#77	Ping An	$12,409M	18%
#78	LinkedIn	$12,407M	0%
#79	J.P. Morgan	$12,356M	28%
#80	MTS	$12,175M	14%
#81	China Life	$12,026M	-21%
#82	Woolworths	$11,953M	8%
#83	KFC	$11,910M	20%
#84	Ford	$11,812M	56%
#85	Westpac	$11,743M	17%
#86	Intel	$11,667M	-15%
#87	Chase	$11,663M	8%
#88	Pepsi	$11,476M	-5%
#89	Scotiabank	$11,351M	9%
#90	Nissan	$11,104M	9%
#91	Santander	$11,060M	20%
#92	Red Bull	$10,873M	3%
#93	MTN	$10,221M	-11%
#94	Bank of America	$10,149M	0%
#95	NTT DoCoMo	$10,041M	0%
#96	Prada	$9,985M	6%
#97	PayPal	$9,833M	0%
#98	ING Bank	$9,771M	29%
#99	UBS	$9,683M	30%
#100	Aldi	$9,584M	8%